Email Marketing Trends

Although it may seem that the social network marketing trends will take over the entire advertisement field, the truth is that email marketing is still advantageous for midsize and small businesses. The trick to this is to find a method of integrating both. In fact, the email marketing trends in 2011 revolve around using a combination of the two by adding some social media icons and footers to the emails, for example. If you consider using both methods at the same time, you will soon realize that these advertisement strategies actually go hand in hand. For instance, you can use simple things, as the “Like” button from Facebook in the newsletter to get your message sent to potential customers. In addition, you can use your business’s Facebook page to increase your email database.   

The mobile email marketing trends

Considering the attention and praises the mobile devices have received lately, it would be a shame not to try to plan a mobile marketing campaign. Whether they do not have time or they are mostly on the road, more and more people are reading their emails via various mobile devices. This is why it is important to consider the experience of these people when you are creating the campaign. For instance, mobile phones and notebooks have a smaller screen compared to a desktop and hence, it is recommended that you use small pictures and keep the text short and to the point.

Even though it is one of the newest email marketing trends, this method seems to have a lot of potential, as according to several large manufacturers, the number one consumer activity on the mobiles is reading emails. Therefore, as of this point, more and more companies are working on creating mobile friendly websites and content that raises interest for touch-screen phone owners.

The interactive email marketing trends

One of the biggest mistakes you can make when promoting your products or services via email is to simply deliver a message and not provide the customer the possibility to communicate with you. Statistics indicate that a customer who is reading an interesting offer is more likely to respond to emails that include contact details. Therefore, if you want to gather and maintain customers, you should find a way of keeping the lines of communications open. For instance, if you linked the email with the social media marketing, then you can ask for their opinion of the wall of your Facebook page.

Moreover, you should appeal to your customers and draw their attention by engaging them. Even though directly engaging customers is a bit farfetched, you can still address and spellbind them into reading your content by asking a simple question, offer a promotion for your services or consider a contest.

 

The mobile and the interactive email marketing trends are the newest strategies you can employ to appeal to your customers. If you want your business to not only survive, but also evolve, you should keep the pace with the consumers’ current preferences, behavior and interests.