Email Marketing Designs

It is a known fact that human beings can be superficial most times. This means that in order for you to get one's attention, you have to ensure that you use the first very few seconds to do so. This basically means having to make something look very good the first time, so that it immediately catches one's attention.

Application of first impressions in email marketing

This rule is very well shown in email marketing. This form of marketing involves sending literature to many people via email, in the hope that a few of them will be so attracted to whatever it is that you are selling that they will decide to buy. Before this can be done, however, you have to engage the interest of the person first. This mainly means that they have to immediately identify the value of your proposal on first sight. When designing the emails that you are to send out during your email marketing campaign, you must always keep in mind that you are out to capture the hearts and minds of such people within a very short time frame. Of course, to do this you have to ensure that your content is interesting, but you first of all have to make the person opening your email want to read it just by looking at it. This is where email marketing designs come into play.

What are email marketing designs?

Email marketing designs can be briefly described as how your newsletters and promotional material looks like. This is both in terms of font, color, background and pictures. If you happen to arrange all these elements in an interesting manner, you are likely to attract the attention of the readers. One should always think of it as fishing. In this case, the customer is the fish, and the article that you are sending out is the bait. In order to be more attractive, the bait must first of all be visually attractive.

How to make sure that your email campaigns are noticed

There are various email marketing designs that you can adopt in order to ensure that you catch the attention of your potential customers. These designs are usually based on the kind of demographic you are trying to attract and what kind of campaign you are running. However, there are a few several things that are universal and that apply to most marketing emails. Some of these include:

• You should use graphics properly. This is one aspect of marketing that most people don’t know how to handle properly. A good newsletter should have just enough images to make it attractive, but not so many as to make it look overdone. Also, the images should be of small size so that the emails open quickly.


• Arrange your text in snippets. Putting all your text in one block makes it look like too much work to read. Many people will avoid it.


• Be careful with your color choices. Though you can use unusual colors in some instances, one should always be careful not to choose colors that could seem too tacky for the audience. If you can’t coordinate, you’d rather stick to the staple black font and white background.