Free Email Marketing
There are thousands of companies of various sizes and structures operating in the market today. On one end are multinational companies that have million-dollar budgets and on the other are small companies working with meager financial resources. Such small companies lack in funds to do massive marketing as do bigger companies, and look for affordable means to carry out this task. Free mail marketing software has proven to be quite beneficial for them because they can operate in the modern sales world. Such methods have the potential to make their business grow until they are able to get paid software, which is normally better.
Benefits of free email marketing
The main and the biggest advantage of free email marketing software is that one can kick-start the activity of email marketing without spending a single penny on it. As email marketing has shown positive results for many businesses, people like to get the free email marketing software and see how it goes. Other types of software cost hundreds of dollars which many small companies cannot afford. Although the free email market software is not equipped with the latest technology, they are still an ideal choice for developing marketing campaigns and letting people know about a company’s existence. Such software does have specific tools that let the emails of the company pass spam filters and reach the recipients’ inbox safely.
Other marketing media like print media, radio and television tend to target a very limited audience as compared to the email marketing. Free email marketing service will let you reach millions of customers worldwide. There is no better option for letting your voice be heard. It does not require much hard work, and you can make your business grow with a little effort. Once your business is well established, you can easily switch to paid programs whenever you feel like it.
Problems in free email marketing
Although free email marketing software gives an impression of ideal software that can sort out the problems of small companies, this is certainly not always the case. Some serious issues about them have been reported in the past. It is very likely that a serious email marketer would get fed up with free software in a very short time and end up getting the paid versions. This is the reason why such programs are not used for long periods of time. There a lot of limitations in such software, and this snatches the ‘marketing freedom’ from the marketer. For instance, there is a limit to the number of email addresses that can be added, and there is a restriction on the number of campaigns that can be run at once.
The paid programs give users the freedom to generate emails in both plain text and in HTML format whereas in the free email marketing software, the user can use only one of the two options. This limitation has a serious effect on target audience as there is a high chance that email will not land in some recipients’ inboxes safely. The paid programs have better features which let the users come up with more effective campaigns.