Email Marketing Advice

There is so much information available out there about how to use the internet to enhance business. Email marketing advice is easily available and often, it is easy to be inundated with so much advice, to the point where it becomes difficult to make a decision about how to move ahead.

So, how can email marketing help?

Let’s keep it simple. Here are key things in the form of email marketing advice that will assist you to boost your email marketing strategies:

• Never send unsolicited emails. Always ensure that the recipients have agreed to receive marketing emails from your organization.


• Always categorize your recipients and only send content that is relevant to areas of their interest.


• Set fixed dates for email blasts. This piece of email marketing advice is often ignored and can result in recipients being annoyed enough to opt out of your list. Twice a month is ideal, but always ensures there’s a sufficient gap between dates. An example is to send mail on the first and fifteenth of each month.


• If you are sending marketing emails to businesses, the best email marketing advice you can get is to send them between Tuesdays and Thursdays during office hours. For private consumers, the best time is between Fridays and Sundays between 5.00 pm and 8.00 pm.


• Always encourage your recipients to add you to their address book so that whatever emails you send them will not be classified as spam.


• Ensure that all emails are sent from either you personally or your company. Once you have set this, don’t randomly change it.


• Use both HTML and plain text so that all recipients will be able to read the emails. A good piece of email marketing advice is to recognize that about 5 percent of email account holders are unable to read HTML messages, which oftentimes will appear as gibberish. In order to avoid this, it is best that your email takes two forms. By using HTML, you ensure that the quality of the email text is good and allows you to use different email features. For the 5 percent of your recipients who may not be able to open HTML emails, the text-based structure allows them to read whatever you send them anyway.


• Keep the subject title simple. The best email marketing advice in order to avoid being tagged as spam is to not use exclamation marks at all, and not to capitalize all the alphabets in the title. Either of these will probably result in your email being classified as spam.


• If you are intent on developing your marketing strategies online, critical email marketing advice must include the fact that you must take every given opportunity to collect data and build on your email marketing list. While this may start small, don’t despair as every business card and meeting will, over time, create a strong and responsive list for you.


• When creating email lists online, a good piece of email marketing advice is that you should encourage people to opt in by providing gifts, or discounts on your products and services. This usually works wonders!