Jango Mail Email Marketing

In the last ten years, email marketing has become one of the most powerful online marketing techniques. Electronic mail is now the leading avenue for creating a connection between businesses and end users. It is the best way to communicate with your clients not just in promoting sales, but to test the market and build brand awareness. Emails will most likely contain logos, tag lines and links which end users can use. Some emails may contain embedded videos and even audios directly into the message. However, these can only be performed by professional email marketers such as Jango Mail email marketing.

There are different types of email marketing. As mentioned above, email marketing is not just about product promotion, but also about giving your company exactly what it needs through a personal and more reliable approach. First of all, you need to understand email marketing basics. Although it is best to leave this marketing campaign to the experts, it wouldn’t hurt to know the basics about email marketing. It will help you identify the best provider and the type of services that your company requires.

Spamming

Spamming is one of the most important aspects that you should be aware of. All of your emails must be compliant to the spamming laws. Aside from that, the content of the email should be enticing and at the same time personalized. In other words, the content should target the sale without sounding like a salesman. Professional email marketing companies such as Jango Mail email marketing will be able to deliver these and more.

Types of email marketing campaigns

• Email promotions

Email promotions includes announcement of upcoming events, monthly discounts, daily special and upcoming sales. These types of emails are mostly composed of short messages. They normally have links that end users can utilize. The emails are mostly direct and to the point, but don’t divulge all the important details. If HTML is being used, it should be embedded to enable end users to still view the message even without internet connection. These emails should have call to action phrases or special instructions that are very clear to the consumers.

• Email newsletter

Email newsletters are also another common method used by email marketers. These are emails that feature 2 to 3 hot topics that target the people on your list alone. Such topic include personal discount codes for recipients or offers that are only available to those who are receiving the newsletter. HTML that uses hidden texts is usually tagged as spam, so be careful not to include those. A newsletter is one of the most effective types of email marketing because recipients are usually glad to receive them. Most of the time, they have better call-to-action rate results than any other types.

• Press release

 This type is great for all businesses no matter how big or small they are. It promotes brand awareness. However, if the content is poorly written and it did not follow the standard press release template, the receiving news bureau will automatically junk them. These should always be written in text format but if sending to end users, you may use HTML format which is more inviting.